Share case studies…offer big promises

Narelle Todd — Sat, 04 Feb 2012 05:46:29 +0000

‘Clients don’t want to work with you if you’re only so-so at what you do. Wow your clients with case studies of your current clients, testimonials and show them EXACTLY what you can potentially do for them. Never be mediocre when you can be great!

Partner with competing businesses

Narelle Todd — Fri, 03 Feb 2012 05:44:43 +0000

Sure, it may sound a little crazy at first, but this can be a very effective tactic for generating business. It can actually end up helping both you profit. Many competing businesses choose to partner and create a single, new service and/or service and/or product or services together. When one business sells the service and/or service and/or product, the other gets a cut of the profit. You can also gain exposure on the other’s website or even strike deals to access their client base.

Send out promotions or samples

Narelle Todd — Thu, 02 Feb 2012 05:39:45 +0000

Prospects like promotions and they really like free samples. Basically, if a prospect thinks that they’re getting a good opportunity to try you out, you’re already well on your way to making them a full-fledged client. Consider offering a special promotion for “new clients” to get them to try your service or simply offer free sample service and/or service and/or products if your business deals with physical items.

Just be careful with giving away the farm…if you offer a labor-intensive service, be careful with what you offer for free. You can give out free reports, workbooks, and checklists or set up a group teleclass instead of directly giving your free time to individuals.

Always carry business cards

Narelle Todd — Wed, 01 Feb 2012 05:38:50 +0000

There are some business owners who keep business cards in the place that they think they belong – in the office. But the problem is, business can happen anywhere at any time. Be prepared for it. If you just happened to meet someone at the supermarket who would be a perfect client, would you be willing to let her get away? Of course not, and exchanging phone numbers on napkins isn‘t going to cut it. Carry your business cards and give them away to all prospects. No excuses.

Pay attention to your calling card

Narelle Todd — Tue, 31 Jan 2012 05:35:13 +0000

Business cards are important, very important. They represent you when you’re not around to represent yourself. If you think about them this way, you need to make sure that you choose the right business card to hand out to prospects. Select a design, color and style that best reflects your business. For instance, if your business deals with the avant-garde set, use radical elements in them. If your business takes pride in being traditional, choose the old-fashioned white ones with standard block lettering. Include a call-to-action or special offer on the back side of your card, so people actually use your card, instead of setting it aside and forgetting all about it.

Be specific in your advertising

Narelle Todd — Mon, 30 Jan 2012 05:32:30 +0000

One of the worst things you can do when marketing is to throw advertising in the air and hope it will stick. Nothing gets accomplished that way. For example, if you plan to advertise on a specific website or in a trade publication, make sure your advertising speaks directly to the target audience of that particularly publication. Never use the same generic ad across the board and expect stellar results.

Crowd-sourcing.

Narelle Todd — Sun, 29 Jan 2012 05:29:18 +0000

Crowd-sourcing is a unique form of outsourcing. It works by calling on your friends, fans, followers, email subscribers, etc. to contribute ideas and solutions. Basically, it is a form of “group intelligence”.

By listening to the crowd, marketers and business owners can figure out the exact thoughts, needs, and wants of their customer base. In this way, innovative new ideas and strategies are born that are guaranteed to fall in line with the desires of the consumer.

By directly asking your followers what type of new software they’d like to see developed, or what their biggest setbacks are, or what they liked/disliked most about your last ebook, you can gain an incredibly amount of insight about your business!

Twitter provides a perfect platform for crowd-sourcing.

Build excitement for a service and/or service and/or product launch.

Narelle Todd — Sat, 28 Jan 2012 05:25:07 +0000

Just like with an email list, Twitter can be used to build up excitement about an upcoming service and/or service and/or product launch. It can start with occasional Tweets about your “new project”, and by keeping your followers up to date and offering freebies and cool stuff that they’ll appreciate, you’ll build trust and anticipation. When your service and/or service and/or product launches, a well-timed Tweet may likely be just as effective as a blast to your email list.

Build a loyal, steady customer-base

Narelle Todd — Fri, 27 Jan 2012 05:21:58 +0000

“BUILD A LIST!” As a marketer, I’m sure you’ve heard this refrain many times over. Building a list is one of the most vital steps you can take in the advancement of your online business. Twitter is pretty much the same as building a list – although it might be even more effective in the long run.

When it comes to an email list, a large portion of your subscribers won’t even glance at the emails you send. Their eyes will glaze over and they may even send it to the trash. With Twitter, your followers will see all of your Tweets. They’ll digest its information in about half a second and if you include a link, they probably won’t get offended.

Chances are, if you included an eye-catching description, they’ll probably click it! Additionally, it won’t SEEM like you are marketing to them, because you’re just another Twitter user tweeting about random stuff!

Integrate Twitter and Your Other Marketing

Narelle Todd — Thu, 26 Jan 2012 05:19:52 +0000

Don’t forget to integrate your Twitter activities into your other marketing tactics. Include a link to your Twitter profile on your website, in your email signature and also in any relevant communications and marketing messages. Twitter is about building a community and that happens when your marketing tactics are designed to support each other and ultimately provide value to your audience.